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I have to say that your perspective here seems somewhat elitist. You seem to be saying that content produced by highly skilled professionals with expensive is somehow "better" than content produced by common people with emerging skills and accessible tools. No - it's not "better" - just more professional. Did you ever think that maybe there's too much "professionalism" in the comm8unication "industry" (and how did human communication ever become an industry, anyway). I suppose in one sense, this question goes way back. The greek teachers of rhetoric taught that if you learned the skills of oratory, your presentation would be more convincing (quite deliberately aside from any question of truth or falsehood). I for one am glad that tools exist to let people who don't communicate for a liiving to create audio, vidual and artistic content to share with their peers. And if an "old media" company is willing to embrace that trend, then so much the better for their chances of surviving into the coming century. Have a nice day, -Steve P.S. As one more sign of the growing trend toward the democratization of content, it is now commonly acknowledged that the people who get the most popular votes on AMerican Idol are not neceaaarily the technically best musicians. People, given a choice, enjoy content created by common folks.
I don't think it's an elitist perspective. A commercial first needs a clear brand message. I'm not sure of the message of this ad. I mean, singing in the shower..with a hairbrush and a stupid dance? That distracted me so much that I couldn't possibly process anything else. Take a look at the commercial by the agency on the same site. It has a simple message about the luxury of bubbles. Chevy did a better job with their student competition by professionally producing the student's idea.

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