Happy Super-Monday!
Congrats to the Colts and the Bears. It was a very exciting and entertaining Super Bowl.
As for the commercials? There was only one old-school stand-out. Coke's positive spin on Rockstar Games, Grand Theft Auto was a good lesson in how to make an ad worthy of Super Bowl hype. (Here's a link to it on YouTube. Why not a link to a Coke site? I just Googled the ad and this is the first link that appeared. Perhaps there's an advanced media teaching moment here.)
On the other hand, the new-school standouts were exceptional from concept through execution. Doritos's "Crash The Super Bowl" contest yielded two ads that did everything an old-school ad was supposed to do, plus -- they paid the creators in two different currencies -- cash and fame. Well done Doritos! Brilliant advertising, sales and marketing rolled up into one bold, crunchy chip!
We are about to launch Media 3.0 -- The Community for Technology, Media & Entertainment. Would you like to be part of it? We invite you to blog, comment, submit video, audio, graphics -- anything that will help the community. For more information, please email me at shelly@palmer.net
In other news, Viacom just asked YouTube to take their copyrighted content off the site. It seems that there's some new science on the "promotional value vs. copyright infringement" debate. <more>
Speaking of video-sharing sites, the once red-hot market has cooled considerably since YouTube was purchased by Google. Top executives have departed Revver and Guba; speculation is rife that Metacafe is for sale, and Guba's co-founder has openly courted buyers. The survivors are looking for an edge -- some feature or niche that will let them stand out in a YouTube-dominated world. <more>
And, TiVo's new StopWatch ratings service will detail the live and time-shifted TV viewing of its 4.5 million DVR subscribers second by second, offering media companies that subscribe the opportunity to analyze viewing of specific commercials. <more>
There are still a few dates in Q2 to book an Online Video Strategy Seminar with me and the team at Capgemini. Contact Howard Tiersky 646 245 4467 for details.
If you're a FOBS (Friend of Bill Sobel) and even if you're not, you should try to attend the NY:MIEG Breakfast on Wednesday, February 14, 2007. My friend, Jack Myers will interview Julie Roehm (formerly of Wal*Mart) <more info>
Tuesday, February 20, 2007 (7pm – 9pm) at The New School, Theresa Lang Student Center, 55 w. 13th street, Second Floor, (Between 5th and 6th Aves.), New York -- I will be moderating a PGA/NATAS panel at the New School entitled: Online Social Networking Goes Niche. My guests will include: Eric D. Alterman, Founder, Chairman and CEO of KickApps Corporation – www.kickapps.com, Kai Bond, VP of Business Development, Rave Wireless – www.ravewireless.com, Nicholas Butterworth, CEO, Diversion Media – www.diversionmedia.com, Dan Melinger, Co-Founder and CEO, Socialight, Inc. – www.socialight.com and Eric Wachtmeister, Chairman and Founder, A Small World – www.asmallworld.net. The event is free, but you must RSVP to: rsvp_natas@pga-ny.org
A quick plug from my friends Chris Laursen and Carol Darling at the North American Broadcasters Association. Their 2007 Annual General Meeting & Conference will take place on March 5-7 at the Hotel Royal Pedregal in Mexico City <more>
Posted by: peter | February 27, 2007 at 07:27 PM