Happy Super-Monday!
Congrats to the Colts and the Bears. It was a very exciting and entertaining Super Bowl.
As for the commercials? There was only one old-school stand-out. Coke's positive spin on Rockstar Games, Grand Theft Auto was a good lesson in how to make an ad worthy of Super Bowl hype. (Here's a link to it on YouTube. Why not a link to a Coke site? I just Googled the ad and this is the first link that appeared. Perhaps there's an advanced media teaching moment here.)
On the other hand, the new-school standouts were exceptional from concept through execution. Doritos's "Crash The Super Bowl" contest yielded two ads that did everything an old-school ad was supposed to do, plus -- they paid the creators in two different currencies -- cash and fame. Well done Doritos! Brilliant advertising, sales and marketing rolled up into one bold, crunchy chip!
We are about to launch Media 3.0 -- The Community for Technology, Media & Entertainment. Would you like to be part of it? We invite you to blog, comment, submit video, audio, graphics -- anything that will help the community. For more information, please email me at [email protected]
In other news, Viacom just asked YouTube to take their copyrighted content off the site. It seems that there's some new science on the "promotional value vs. copyright infringement" debate. <more>
Speaking of video-sharing sites, the once red-hot market has cooled considerably since YouTube was purchased by Google. Top executives have departed Revver and Guba; speculation is rife that Metacafe is for sale, and Guba's co-founder has openly courted buyers. The survivors are looking for an edge -- some feature or niche that will let them stand out in a YouTube-dominated world. <more>
And, TiVo's new StopWatch ratings service will detail the live and time-shifted TV viewing of its 4.5 million DVR subscribers second by second, offering media companies that subscribe the opportunity to analyze viewing of specific commercials. <more>
There are still a few dates in Q2 to book an Online Video Strategy Seminar with me and the team at Capgemini. Contact Howard Tiersky 646 245 4467 for details.
If you're a FOBS (Friend of Bill Sobel) and even if you're not, you should try to attend the NY:MIEG Breakfast on Wednesday, February 14, 2007. My friend, Jack Myers will interview Julie Roehm (formerly of Wal*Mart) <more info>
Tuesday, February 20, 2007 (7pm – 9pm) at The New School, Theresa Lang Student Center, 55 w. 13th street, Second Floor, (Between 5th and 6th Aves.), New York -- I will be moderating a PGA/NATAS panel at the New School entitled: Online Social Networking Goes Niche. My guests will include: Eric D. Alterman, Founder, Chairman and CEO of KickApps Corporation – www.kickapps.com, Kai Bond, VP of Business Development, Rave Wireless – www.ravewireless.com, Nicholas Butterworth, CEO, Diversion Media – www.diversionmedia.com, Dan Melinger, Co-Founder and CEO, Socialight, Inc. – www.socialight.com and Eric Wachtmeister, Chairman and Founder, A Small World – www.asmallworld.net. The event is free, but you must RSVP to: [email protected]
A quick plug from my friends Chris Laursen and Carol Darling at the North American Broadcasters Association. Their 2007 Annual General Meeting & Conference will take place on March 5-7 at the Hotel Royal Pedregal in Mexico City <more>
Posted by: peter | February 27, 2007 at 07:27 PM