Marketers think beyond the 30-second spot
Some marketers are pushing long-form commercials as a good alternative to the traditional 30-second spot. Although the 30-second spot isn't going away anytime soon, consumers increasingly are ignoring ads, forcing marketers to find alternatives. The New York Times http://www.nytimes.com/2004/07/28/business/media/28adco.html?adxnnl=1&adxnnlx=1091037918-HW+B0zg1eVlQSd/M6Blg4A
DVR pioneer faces increasing competition
TiVo brought the digital video recorder to the world, but a challenge from richer, more powerful competitors could push it out of the market. Despite TiVo's high customer-satisfaction rate, new players offer pretty much the same service for significantly lower prices. USA TODAY http://www.usatoday.com/usatonline/20040728/6402714s.htm
Palm Top Computing Anyone?
Our friends at Sony have graced us with more toys. Behold the U-70, yumm ...
Some marketers are pushing long-form commercials as a good alternative to the traditional 30-second spot. Although the 30-second spot isn't going away anytime soon, consumers increasingly are ignoring ads, forcing marketers to find alternatives. The New York Times http://www.nytimes.com/2004/07/28/business/media/28adco.html?adxnnl=1&adxnnlx=1091037918-HW+B0zg1eVlQSd/M6Blg4A
DVR pioneer faces increasing competition
TiVo brought the digital video recorder to the world, but a challenge from richer, more powerful competitors could push it out of the market. Despite TiVo's high customer-satisfaction rate, new players offer pretty much the same service for significantly lower prices. USA TODAY http://www.usatoday.com/usatonline/20040728/6402714s.htm
Palm Top Computing Anyone?
Our friends at Sony have graced us with more toys. Behold the U-70, yumm ...
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