New York, NY -- July 28, 2004 Our monthly meeting focus was on Producing TV with/for SMS and MMS (Cell Phone Interactivity) from 6:30p - 8:30p at the NATAS Offices, 111 West 57th Street, Suite 1020, New York City.
The meeting started with an overview of CTAM and the AFI ETV Workshop 2004 by Shelly Palmer (Click here to view written overviews of both events). Then Mr. Palmer posed a thought experiment for the group: "It's 2008, there are over 50 million video enabled cellphones in the United States. You have one in your pocket. Almost everyone standing in the street is a self contained news gathering crew. How do you aggregate the video? What interface do you create to distribute this wealth of information?" Then he introduced Timothy Shey, Creative Director, Proteus who spoke about the state of the SMS/MMS business and described some of the most common business models. He also spoke about the limitations that business rules impose on the process and the differences between what's happening in Europe and what is happening stateside. Europe has had this technology for longer and they use it more - they have less Internet access, so Cell phones are their text interface.
Then, Are Traasdahl, Executive Vice President Sales and Marketing, Telenor Mobile Interactive USA spoke about the extensive work Telenor is doing in Europe. Are showed demonstration videos of various kinds of interactive shows from the UK, Norway and other counties that use SMS as the interactive interface. When asked what the split between web entries and cell entries was for a particular show, Are said that although the split was about even, the statistic was not meaningful as the interface to interactivity was less important than the fact that the audience was compelled to interact with the show.
Want to get involved in Advanced Media? Interested in offering a solution to this month's thought experiment? Email Shelly@Palmer.net
Learn more about the Advanced Media Committee of the National Academy of Television Arts & Sciences at http://www.NewMediaCommittee.com
The meeting started with an overview of CTAM and the AFI ETV Workshop 2004 by Shelly Palmer (Click here to view written overviews of both events). Then Mr. Palmer posed a thought experiment for the group: "It's 2008, there are over 50 million video enabled cellphones in the United States. You have one in your pocket. Almost everyone standing in the street is a self contained news gathering crew. How do you aggregate the video? What interface do you create to distribute this wealth of information?" Then he introduced Timothy Shey, Creative Director, Proteus who spoke about the state of the SMS/MMS business and described some of the most common business models. He also spoke about the limitations that business rules impose on the process and the differences between what's happening in Europe and what is happening stateside. Europe has had this technology for longer and they use it more - they have less Internet access, so Cell phones are their text interface.
Then, Are Traasdahl, Executive Vice President Sales and Marketing, Telenor Mobile Interactive USA spoke about the extensive work Telenor is doing in Europe. Are showed demonstration videos of various kinds of interactive shows from the UK, Norway and other counties that use SMS as the interactive interface. When asked what the split between web entries and cell entries was for a particular show, Are said that although the split was about even, the statistic was not meaningful as the interface to interactivity was less important than the fact that the audience was compelled to interact with the show.
Want to get involved in Advanced Media? Interested in offering a solution to this month's thought experiment? Email Shelly@Palmer.net
Learn more about the Advanced Media Committee of the National Academy of Television Arts & Sciences at http://www.NewMediaCommittee.com
Comments